According to Addison "My challenge is to ensure that Blue Wilderness has a fix on all of the natural history that occurs on the coast. An extensive support group ranging from scientists to a network of coastal informers, such as anglers and onto coastal aviators ensures that no event is missed, from whale strandings to extraordinary offshore sightings."

"Our pioneering effort in support of the natural history of the coast for filming, photography and science also means that this information and these opportunities are available to recreational divers and marine enthusiasts" says Addison.